OneWord #2 – “crown”

OneWord is a site which gives you 60 seconds to write about one word.  “Don’t think, just write.”

I first thought of the Burger King man and his commercials he is in.  “Hands on your crown!”  Those commercials are hilarious.  The ad agency behind those commercials is great at creating the “WTF” factor, as it was described today on “This Week in Tech”.  They are apparently the same agency which is doing the Microsoft ads with Bill Gates and Jerry Seinfeld, and now the “I’m a PC” ads.  One person described these new ads as “drafting” on Apples “Mac vs PC” ads, and taking their momentum away.


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